180th Anniversary - The Filmtop
Longines: 180 years of elegance, tradition and performance
With many years of experience as a timekeeper for world championships in sport or as a partner of international sports federations, Longines -- famous for the elegance of its timepieces -- is a member of the Swatch Group Ltd, the world's leading manufacturer of horological products. This film offers a virtual journey the Longines universe and guides you throughout the history of the brand. It introduces some of the milestones that have shaped the image of the brand.
180th Anniversary the Leaflettop
Longines' 180th Anniversary
Based in the Swiss town of Saint-Imier since 1832, Longines is celebrating its 180th anniversary in 2012. The famous Swiss watchmaker can boast a technical expertise born of tradition, elegance and performance.
The Welcome Address from Saint-Imiertop
Longines celebrates its 180th anniversary in Saint-Imier!
Saint-Imier (Switzerland), 27 September 2012 – It is in Saint-Imier, the village where Longines was founded, that the company chose to celebrate its 180th anniversary this Thursday. To mark the occasion, 180 celebrity guests, local politicians, representatives of the Swatch Group and journalists listened to a welcome address. Recalling Longines’ rich history and its continued development across the ages, the various speakers – including Nick Hayek, President of the Executive Group Management Board of The Swatch Group, and Walter von Känel, Director of Longines – all emphasised the importance of the close ties that link the company to the town of Saint-Imier. Then Pierre-Yves Donzé presented his latest work, Longines – From a Family Business to a Global Brand, which recounts the company’s history. The other highlight of the day was the official reopening of the Longines Museum. The guests had the opportunity of discovering the various refurbished rooms where all Longines’ historical treasures are on display.
The Longines Saint-Imier Collectiontop
Discover The Longines Saint-Imier Collection mini-website
Longines and the town of Saint-Imier are unthinkable without each other. The Longines Saint-Imier Collection embodies a full measure of genuine horological tradition. Drawing on the company’s very roots, it nonetheless benefits from the latest technological refinements.
Copyright © 2012 Longines. All rights reserved.